# TempoFold brand

TempoFold is a workshop planner for facilitators who need to recover time without silently cutting important blocks. The primary line is "Make time for the ending." Describe the product with concrete actions and exact limits. Never promise that every delay can be recovered.

The original mark is a folded timeline. Two slanted bands suggest time that can flex. The straight final band represents an ending that keeps its duration. Use the full-color mark on a navy tile as the primary app icon, with the portable outlined wordmark for headers and covers. The monochrome mark is available for print.

## Assets

- `mark.svg` is the primary square mark.
- `mark-ink.svg` is a transparent monochrome mark.
- `wordmark.svg` is the primary horizontal logo with outlined lettering.
- `wordmark-reversed.svg` has white lettering for dark backgrounds.
- `../icon.svg` is the matching favicon.
- `icon-192.png`, `icon-512.png` and `apple-touch-icon.png` are browser-rendered app icons.
- `../marketplace/images` contains five 1600 by 900 marketplace compositions made with actual product screenshots.

Keep at least one band-height of empty space around the logo. Do not stretch the mark, add shadows to it, recolor individual bands or use it as a status indicator. Minimum wordmark width is 140 pixels. Use the square mark below that size. Every logo image needs a useful accessible name unless the parent link already supplies one.

## Palette and typography

| Role | Color |
| --- | --- |
| Navy, primary text and identity | #182C47 |
| Ocean, information and focus content | #126478 |
| Lavender, flexible time | #EAE4F6 |
| Violet, flexible-time rail | #B8A5D8 |
| Pale lime, primary accent | #DCECC0 |
| Paper | #FFFFFF |
| Coral, overtime text | #BE3C27 |

Hanken Grotesk is self-hosted under SIL OFL 1.1. Body text uses 400, controls 600, headings 650 to 750. Timers use tabular numerals. System sans-serif fonts are the fallback. Use sentence case, comfortable line lengths and visible keyboard focus. Preserve textual labels for every status that also uses color.

## Image and copy standards

Show the product as it exists. The gallery's agendas are synthetic examples, identified in captions. Screenshots may crop the app for legibility but must not replace numbers, invent controls or imply a real customer result. Describe tested checks separately from automated tests. Do not use testimonials, customer counts, market-size claims or conversion claims without evidence.

Original brand artwork and documents use MIT. The font retains its separate OFL license. Brand assets are published for this product's presentation; their availability does not imply endorsement of unrelated products.